EL DIABLO

• Prize
  Honorable Mention in Beverage / Packaging
• Lead
  Space of Ad
• Team
  Ana Isabel Terres Hernandez, Krzysztof Justynowicz, Joanna Maciaszczyk, Maciej Zumirski, Jakub Niedzwiecki, Piotr Czajkowski, Olga Bittner-Stachowiak, Dorota Gassem
• Client
  Dia Retail España SAU

Each of us has unimaginable energy hidden inside. We have something that will help you release that. Do you know your other face well?El Diablo has much more to it than you might think. It is not only the DIA brand hidden in the name in an elusive way. It is especially la bestia dentro… the beast inside you. Your strength and energy arise, getting released from the dark. The contrast of pure colour emerging from darkness creates a marvelous effect. Each character, through its unique shades and expression, represents the taste of the drink and a different type of energy. Which one are you?