Seeing hope through the eyes of children

• Prize
  Honorable Mention in Brand design / Branding
• Company
  RIFLING
• Lead
  Cai Yidong
• Client
  Qiyuan kindergarten education group
• Video
  Link to video

Where children grow up should be their mark. The eyes are the windows of the soul. In the eyes of a child, even a toothbrush or a table have life in the children’s world. This project is executed in January to March, during the COVID-19 pandemic. The window of the soul cannot be closed because of the pandemic. Use design to protect this innocence of children’s world.That being the case, the idea is to let children design their own kindergarten. The works of the children can be seen everywhere within the kindergarten, the very place where they grow up.

ADC member/HONGKONG design center member Active in design and advertising Industry Constantly seek the harmony between these two Explore the possibilities of diverse expression in advertising and design And the importance of cultural expression in business Provide design solutions and consulting services for cultural and clients