El Poder Del Cabello | HairClub

• Prize
  Honorable Mention in Other / Advertising, Promotional video / TV / Film / Animation
• Company
  Latin2Latin Marketing + Communications
• Lead
  Malule Gonzalez / Aminda Figueroa / Renzo Ferro
• Team
  Latin2Latin Marketing + Communications
• Client
  HairClub
• Video
  Link to video

El Poder Del Cabello (The Power of Hair) is a long-format ad that educates and engages with the audience using empathy, empowerment, and authenticity.Breaking the mold from the usual hard-selling TV ad, this documentary-style ad provides in-language information and educates potential consumers about the importance of hair in history in a very entertaining way; while showcasing life-changing solutions and services that make people feel good about themselves.The video includes a QR component and a Landing Page connecting TV with the digital space to expand the reach and experience.